Tywebbin.com

The Foundation of Your Brand

The Foundation of Your BRAND
by Pam Perry

1. Design a simple logo that attracts attention. Keeping it simple keeps it easy to produce and easy for branding.

2. Create a tag line that encapsulates your ministry. Make it succinct and “catchy” so people can remember it. Make your tagline inviting without it sounding too “religious.”

3. Choose your ministry colors as a reflection of the personality you want to project. Know that you will live with these colors forever. Put thought into why you’re choosing specific colors. Keep the same color-scheme in everything you do.

4. Hire a professional graphic designer to produce your corporate ID kit. That kit includes business cards, letterhead, envelopes, labels. Get a web site (even if it is just a contact page). Visit: www.godaddy.com to buy the URL that will be your web site address. This investment is under $10 per year.

5.  Get a professional headshot photo to use in program books and other media. Image is everything. Investing in a professional photo shoot is the foundation of many graphic items that will come out of your ministry. Call MMS we can recommend some good photographers! Monica Morgan is one of the best.

6.  Put your best foot forward on your business cards. This says plenty about you before you even open your mouth. Invest in good paper and use both sides of the card. Consider putting your “tag line” on the back.

7. Print brochures in mass for customers, media, and to send to other ministries that ask for more information when considering you as a guest speaker. People want information they can touch, feel, and walk away with to read later, even though you have a Web site containing all that information. Invest in a simple yet high quality piece for multiple uses.

8.  Design CD or cassette labels for your media ministry to match your corporate ID kit. Make sure your web site and phone number is on everything that goes out of the ministry. Yes, that means everything!

9.  Order a standard podium cover to match your corporate ID for special meetings in venues like hotels where their name is displayed. Show your own “brand” not the hotel’s. Have people in your audience stare at your name not a hotel’s name.

For more tips, go to www.MinistryMarketingSolutions.com.