10 Keys to Make Your Book Signing a Success
10 Keys to Make Your Book Signing a Success
by Pam Perry, PamPerryPRcoach.com
1. Make a list of all the bookstores within a 50 mile radius of your house and contact them to find out how to schedule a signing.
2. Send out press releases and invitations to let people know when your signing will be.
3. Always bring your own books just in case there is a mistake at the bookstore.
4. Set up your table with a cloth, pictures, and copies of your book, and any promotional material you have.
5. Bring your own announcement to be read over the intercom for shoppers.
6. Talk to as many people as you can and bring a friend along to help you at your table.
7. Have a sign up sheet or guest book for shoppers to sign up to receive more information about your book. Get emails!
8. Leave copies of your book with “Autographed Copy” stickers on the front.
9. Take pictures of you at your signing to use in future marketing material.
10. Thank the bookstore representative and send them a note after the signing. Book multiple signings at the same store if possible, and always bring posters to draw attention to your event.
ABOUT THE AUTHOR
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Good tips. I prefer doing signings at festivals, events and fairs rather than bookstores because of my novel’s subject (Civil War), but it’s REALLY important to publicize ahead of time and follow these tips. (I always forget to have my picture taken)